CashCap

Young users want an e-wallet that’s calm, trustworthy, and uncomplicated. Discovery surfaced four blockers: cluttered UI, weak money management, low spending awareness, and security doubts.

• Primary: 17–26 early adopters of digital finance.
• Lower cognitive load via minimal, consistent structure.
• Build trust with transparent feedback and short flows.
• Make saving tangible through a simple Piggy Bank mechanic.

• Gestalt: similarity, proximity, and common region for scannability.
• Shneiderman’s rules: consistency, informative feedback, user control.
• Progressive disclosure: essentials first, details on demand.

The persona represents students and early-career users who handle small, frequent transactions and want low-friction saving tools. Goals: stay on budget, build habits, avoid surprises. Frustrations: noisy UI, unclear confirmations, hidden fees.

Persona snapshot — needs, goals, and frustrations drive the design.

Journey mapping showed pain peaks at moments of risk (sending money) and ambiguity (limits, fees). Reassurance and confirmations were added at these peaks to reduce hesitation.

Journey map highlights reassurance moments.

Flows prioritize speed, clarity, and reversibility. “Send Money” uses a three-step path with explicit confirmation. “Create Piggy Bank” guides goal → limit → progress in a rewarding way.

User journey tracks the user's path.

The sitemap keeps navigation shallow: Home, Payments, Savings, Insights, and Profile. This minimizes cognitive load and ensures discoverability.

Sitemap helps in navigation and discoverability.

Early sketches tested card density, chart emphasis, and reassurance placement. The chosen direction reduced component variety and grouped actions near related stats for faster scanning.

Paper wireframing before finalizing the design.

• Participants reported higher clarity and control.
• Piggy Bank boosted saving intent.
• Terminology simplified money moves.

The MVP highlights calm navigation, card-first summaries, and a friendly Piggy Bank. Feedback is instant, actions short, tone reassuring.